Mission Statement

TO offer the pinnacle in professional and personalized services on behalf of its brand companies with Asia/Pacific’s best regional distributors. By offering the best of the best per category. Otherwise known as 'Cutting Edge Brands' spirit brands onto the Asia/Pacific markets.

Alcoholic Beverage Sales & Marketing Agency

The Liberty Lighthouse Group (LLG) is an alcoholic beverage sales and marketing Agency. LLG’s key objective is to support its Brand Companies to either establish new brands or to further support established brands throughout Asia/Pacific distribution channels.

LLG focuses 100% of its energy in developing spirit brands from the Americas and European Union, with the best Asia/Pacific distributors.

The Spirits brands that LLG represent will offer its regional distributors, retailers and consumers a new perspective (an edge) when selling, promoting, and most importantly drinking their new favorite alcoholic beverage.

In return, LLG fully expect its regional distributors to be brand builders, to be positive, to be constructive, when developing plans for promotions, addressing sales and resolving any issues in utter professionalism.

LLG focuses its Sales & Marketing efforts on a market by market basis. In other words: "the Right Brands with the Right Distributors in the Right Market." EFM.

Cutting Edge Brands

• Shake up the Category
• Offer a unique drinking proposition to its consumers.
• Offer unique and stylish packaging.
• Premium quality, new variance, new style, new brands in the Spirits category.
• Specifically targets 'A-B' segment of the Asia/Pacific Populations.
• Once tasted always remembered.
• Offers Asian consumers 'Face' amongst their peers.

'Face' : An Asian term: addressing a behavior, a form of respect towards others or identifies one’s style, fashion, knowledge, and what is outwardly projected or the products they associate or share.

Management Team

Ted McDonnell – President

• Raised in South America (Brazil), Europe (UK, France) and USA.
• Spent the last 20 (+) years working in the wine & spirit industry primarily in the Asia/Pacific region.
• J.E. Seagram & Sons; worked in a number of senior positions between 1986 - 1996
• New York; Market Research:(1986)
• Australia; Seagram’s Sales and Marketing roles.(1987 -1990)
• Hong Kong/Asia Pacific; Regional duty free Sales, Marketing & Business Development roles. (1990 - 1993)
• Micronesia/Marianna's; Established Seagram sales & marketing offices.(1993 - 1994)
• United Kingdom; Chivas Brothers Asia/Pacific Regional Director (1994 - 1997)
• Philippines; Vice President/Board of Premier Wines & Spirits Distribution and Indigo warehousing company. (1997 – Present).
• Asia/Pacific: Consultant for Euro Monitor and Canadean. ( 2004 – Present)
• A member: The International ‘WHO'S WHO Historical Society’ ( 2005)

Why Asia/Pacific

The alcohol industry is hedging its investment on the Asia/Pacific for the now and the foreseeable future. The regional demand for the ‘what is the best of the best’ or premium/ultra premium brands offers its brand companies excellent returns. Over the past 20 years the A/P region has been topping most drinks categories markets in the world. Ever since the Asia Economic Crisis (1997-2000) followed with numerous industry buy outs, consolidations, and mergers, left regional distribution looking for new approach to the spirit categories. As well as a new realization that continues to reshape the way the spirits business is conducted Asia/Pacific region.

Ten or so years ago the Cognac Houses and Premium Blended Scotch whisky brands dominant the sales throughout the region. That is clearly not the truth today, its all about being Premium & Niche! And premium being pricing accordingly...

Asia/Pacific Drinking Habits

• Duty Free sales offer the highest profits in the world.
• Premium Spirit sales continue to grow steadily across the region.
• Niche and Ultra premium spirit brands are becoming POPULAR.
• Ultra Premium ‘Specialty’ spirits are now highly sought out across the region.
• Premium/Ultra Premium White Spirits (Tequila, Vodka, & Gin) are now important categories.
• The Ultra Premium Tequila’s are enjoying a surge in growth over the past 3 years.
• Single Malt Whisky, enjoying double digit growth in most A/P markets.
• Other Premium Spirits categories are enjoying a new look by regional consumers; Rums, Bourbons, Specialty liquors, and Liqueurs are becoming very HOT.