Mission Statement
Offer the pinnacle in professional and personalized services on behalf of our brand companies with the best Asia/Pacific's distributors.
We seek out only the best of the best per category for the best distributors in each A/P market.
Alcoholic Beverage Sales & Marketing Agency
The Liberty Lighthouse Group (LLG) is an alcoholic beverage sales and marketing Agency. LLG's key objective is to support its Brand Companies to either establish new brands or to further support established brands throughout Asia/Pacific distribution channels.
LLG focuses 100% of its energy in developing spirit brands from the Americas and European Union, with the best Asia/Pacific distributors.
The Spirits brands that LLG represent will offer its regional distributors, retailers and consumers a new perspective (an edge) when selling, promoting, and most importantly drinking their new favourite alcoholic beverage.
In return, LLG fully expect its regional distributors to be brand builders, to be positive, to be constructive, when developing plans for promotions, addressing sales and resolving any issues in utter professionalism.
LLG focuses its Sales & Marketing efforts on a market by market basis. In other words: "the Right Brands with the Right Distributors in the Right Market."
Cutting Edge Brands
- Shake up the Category
- State of the Art in Beverages
- Bigger and Bolder Brands
- A Brand that is authentic in a leading position.
- Offer a unique drinking proposition to its consumers.
- Offer unique and stylish packaging.
- Premium quality, new variance, new style, new brands in the Spirits category.
- Specifically targets 'A-B' segment of the Asia/Pacific Populations.
- Once tasted always remembered.
- Offers Asian consumers 'Face' amongst their peers.
'Face' : An Asian term : addressing a behavior, a form of respect towards others or identifies one’s style, fashion, knowledge, and what is outwardly
projected or the products they associate or share.
Management Team
Ted McDonnell – President
- Raised in South America (Brazil), Europe (UK, France) and USA.
- Spent the last 25 (+) years working in the wine & spirit industry primarily in the Asia/Pacific region.
- J.E. Seagram & Sons; worked in a number of senior positions. (1986 - 1996)
- Australia; Seagram's Sales and Marketing roles. (1987 -1990)
- Hong Kong/Asia Pacific; Regional Duty Free Division, Marketing & Business Development roles. (1990 - 1993)
- Micronesia/Marianas; Established Seagram sales & marketing offices.(1993 - 1994)
- United Kingdom; Chivas Brothers Asia/Pacific Regional Marketing Manager. (1994 - 1997)
- Philippines; Vice President/Board of Premier Wines & Spirits Distribution & Indigo warehousing company. (1997 - 2008).
- Asia/Pacific: Consultant for Euro Monitor & Canadean. ( 2004 - 2007)
- Liberty Lighthouse Group established 2001 & Oceanus AP in 2005 to the present.
Noni Mangubat - Vice President
Expert in conceptualizing volume generating programs to meet Sales and Profit Targets in both the Duty Free and Duty Paid channels for 20 years.
Directed some of the Best International Alcohol Companies to success in the Philippines: Diageo, Fortune Brands, J.E. Seagram & Sons, Brown Forman, Absolut Vodka, Campari Brands, Cutty Sark, Jaggermiester, Pernod Ricard, Jose Cuervo, Moet Hennessey. Suntory, Fosters Wine and other well know wine companies.
Pioneered the Subic Bay Freeport Zone business, in the Philippines, along with Under Bond warehousing systems and procedures generating a cash flow savings. Creating a flow system for Freeport to Freeport to Bonded warehousing.
Expertise in liquor, wine, cigarettes, perfume, fashion, candy in the Duty Free channel for the past 15 years.
Milba Costales - Financial Officer
- Born and raised in the Philippines
- Worked for 8 years as an accountant in a Malaysian Company (Importer and Manufacturer of Colored Roofing)
- Accountant for 3 years with Premier Wines and Spirits
- Accountant for 3 and ahalf years of Bacchus (BVI) Limited (Concessioneer of Wines and Liquors at Duty Free Philippines.)
- Presently working as Financial Officer of Oceanusap Pte Limited since 2005.
Mia Raipan - Logistics Officer
- 14 years in the duty free industry: sales, marketing, retailing and logistic services
- Store Operations Manager for (Bacchus W&G limited) the Philippine Duty Free store as well as the buyer of fine wines and gourmet.
- 2005- Present Logistic Officer of Oceanus AP Pte Limited.
Why Asia/Pacific?
- The alcohol industry is hedging its investment on the Asia/Pacific for the now and the foreseeable future.
- The regional demand for the 'what is the best of the best' or premium/ultra premium brands offers its brand companies excellent returns.
- Over the past 30 years the A/P region has been topping most drinks categories sales globally.
- Ever since the Asia Economic Crisis (1997-2000) followed with numerous industry buy outs, consolidations, and mergers, left regional distribution looking for new approach to the spirit categories. As well as a new realization that continues to reshape the way the spirits business is conducted Asia/Pacific region.
- China now is the largest consumer of alcoholic spirits and wine will soon follow.
- India, is rapidly keeping pace right behind China as a top 5 consumer of spirits
- Best Hotels are found in the Asia/Pacific region.
- Best Airlines year after year are from the Asia/Pacific region.
Ten or so years ago the Cognac Houses and Premium Blended Scotch whisky brands dominant the sales throughout the region.
That is clearly not the truth today, it's all about being Premium & Niche!
Asia/Pacific Drinking Habits
- Duty Free sales offer the highest profits in the world.
- Premium Spirit sales continue to grow steadily across the region.
- Niche and Ultra premium spirit brands are becoming POPULAR.
- Ultra Premium ‘Specialty’ spirits are now highly sought out across the region.
- Premium/Ultra Premium White Spirits (Tequila, Vodka, & Gin) are now important categories.
- The Ultra Premium 100% Blue Agave Tequila's are enjoying a surge in growth over the past 3 years.
- Single Malt Whisky; continue to enjoying double digit growth year on year in key A/P markets.
- Other Premium Spirits categories are enjoying a new look by regional consumers; Rums, Bourbons, Specialty liquors, and Liqueurs are becoming very HOT.